Have you ever been to a cafe and realized that people hardly visit there? It’s like a low-traffic blog.
You are not alone! Almost 90.63% of the web pages have zero traffic (Ahrefs).
With millions of blogs getting published daily, it is tough to stand out.
Yes. This is why sharing your content is a MUST.
Alright. But is that hard? NO, promoting your blog doesn’t have to be hard. It requires RIGHT execution.
This post will show EXACTLY how pro bloggers promote their blogs.
Table Of Contents
2 Unique Blog Promotion Strategies That Noone (Literally) is Talking About
- Getting featured on YouTube channels.
- Web mentions.
Additional strategies to promote your blog:
- Section 1: The Foundation — SEO and Keyword Mastery
- Section 2: Social Sharing – Send Trust Signal to Google
- Section 3: Email Marketing — Building Your Subscriber Base
- Section 4: Collaborative Canvas — Guest Blogging and Networking
- Section 5: Paid Partnerships — Sponsorship
- Section 6: Measurement — Tracking Your Performance
2 Unique Blog Promotion Strategies That No One (Literally) Is Talking About
Perhaps you have come across many ways and means to promote your blog. But these two are less known (only pro bloggers know them).
1. Get Featured On YouTube Channels That Talk About Making Money Online
How about harnessing the audience of established creators? Sounds cool, right?
Imagine you’re featured on a ‘make money online’ channel, sharing your journey and promoting your blog at the same time.
Getting such features will mean tapping into an audience that such channels already have, increasing visibility, and drawing an audience that is of similar interest to your blogs.
(i) How To Execute?
You will have to do serious research on YouTube channels that fall within your blog’s niche, more precisely to do with online income generation. Look out for those channels that have a good number of subscribers, as well as those that have activities in the comment sections.
(ii) Outreach
Introduce the blog to these channel creators in your outreach and the value you can offer to their audience; develop a collaboration proposal. It may be an interview, a guest appearance, or co-creating content.
(iii) Provide Value
Be certain that your feature provides value to the content on the channels. Whether it’s unique insights, experiences, or actionable tips about making money online, the information should definitely be enough to resonate with the viewers and add to their knowledge base.
(iv) Cross-Promotion
Use this as an avenue for cross-promotion. Encourage the viewer to check your blog for further elaboration of the discussion done in this video. You can link it to a landing page, something that YouTube viewers could easily remember.
(v) Benefits
You can increase the exposure of your blog to an interested audience looking for ways to earn online income and thus build your traffic that has a greater possibility of subscribing by leveraging the established audience of a YouTube channel.
Plus, when a credible YouTube channel takes you on board to get featured in their content, it will raise your credibility and authority within your industry. Therefore, new visitors will be more prone to trusting and interacting with your material.
2. Web Mentions: Create A YouTube Channel And Attract Backlinks To Your Blog
The purpose of this will be to use a YouTube channel as a platform from which backlinks to your blog can be created. This approach should have the capability of enhancing your blog’s SEO, driving direct traffic and growing your online presence.
Setup a YouTube channel: This will complement your blog channel and bring out value to the viewers, with the latter acting as a funnel that siphons them to your blog.
Generate content: For each subject that you will decide to cover in your blog, develop a video version framed for the YouTube audience. Each video shall cover standalone value from the others but naturally encourage them to visit your blog for more detailed information or related content.
Integrate backlinks: Whenever you make a video over some blog, integrate some backlinks on the blog in the descriptions of the video and even mention it in the video itself.
The inserted links should be relevant to the content of the video and provide additional value to the viewers.
Engagement and Optimization: Engagement is the greatest of greatness in the world of digital media. Engage the viewers by allowing comments and visiting them; this will further encourage some bit of traffic to your blog. Optimize all your video titles, descriptions, and tags for visibility and an SEO rank.
Backlinks from your YouTube channel may influence the blog’s search engine ranking more, partly because YouTube is an authoritative site.
The audience interested in the video content on your video blog will most likely visit your blog too, thus increasing direct traffic.
Having many touchpoints means your brand is expanded, and there are new points from which an audience can engage with you.
Now that you understand the strategies followed by top bloggers. Let’s talk about the foundational strategies.
Section 1: The Foundation — SEO And Keyword Mastery
You might be wondering why SEO is not a direct promotional strategy. No that is not correct. SEO provides the roadmap for search engines to find and rank your content. Here’s how to turn the key to SEO’s kingdom:
(i) DNA Of SEO — Keywords
Yes, keywords are the DNA of SEO. Master the art of keyword research, and you’ve mastered the ignoble science of predicting what your audience will type into search engines. Unearth the search intent behind those queries, and you’ll sprinkle gold into your content.
(ii) The Virtue Of Versatility — Long-Tail Keywords
Long-tail keywords may lack the punch of their primary counterparts, but they pack a potent, precise punch. Harness their specificity to carve out a niche and attract an audience hungry for the depths of your domain.
(iii) Meta Descriptions And Titles
Don’t dismiss the meta. Meta titles and descriptions are the unsung heroes of blog visibility. They’re your one-two punch in a search engine results page (SERP). Keep them simple yet effective – tap into the problem and then talk about the solution. And don’t forget to mention your keyword there.
(iv) The Need For (Site) Speed
Patience is a virtue, but not a cybernetic one. Your blog’s speed matters more than you think. A faster blog means a better user experience, lower bounce rates, and higher search rankings. It’s a trifecta of success in the digital race.
Section 2: Social Sharing – Send Trust Signals To Google
The modern town square isn’t made of bricks; it’s pixelated, pulsating, and infinitely social. Here, you can’t afford to be shy.
Social media is your megaphone, amplifying your voice to the furthest corners of the digital continent. But how do you wield the social blade with finesse?
(i) Choosing Your Platforms Wisely
The social media tapestry is rich, but it’s not one-size-fits-all. Know your message and audience, and select your stages with wisdom. For example, B2B SaaS businesses prefer LinkedIn more.
As already mentioned, there is no golden rule. Do your research, and analyze where your audience spends most of their time.
(ii) The Art Of The Share — Crafting Engaging Social Posts
Sharing isn’t caring; it’s an art. An engaging social post should be a scroll stopper, a digital bonbon begging to be unwrapped. Mix it up with multimedia content—videos, infographics, and images—and sprinkle your social feed with the dust of storytelling.
(iii) Timing Is (Almost) Everything
It’s not just what you say, but when you say it. The digital tides ebb and flow with the 9-to-5 of the world’s workforce. Engage when the digital streets are busiest.
Data by Hootsuite recommends this:
Pro tip: While sharing your content, ensure that you share it from the social sharing buttons integrated into your blog. Also, tell others to follow the same. This sends a trust signal to Google.
Section 3: Email Marketing — Building Your Subscriber Base
Smart email marketing can turn the casual click into a committed reader, turning the tides of traffic with personal, purposeful precision.
Here is one example from Zapier. See how they set clear expectations with their blog:
(i) The Subscriber-Only Speakeasy — Creating Incentives
Why should anyone queue up for your email list? Incentivize, excite and offer exclusive content or resources. Turn subscribers into insiders with unique insights, and watch your list swell with eager inductees.
(ii) The Newsletter Narrative — Crafting Compelling Emails
A newsletter isn’t a digital pamphlet; it’s a narrative arc, a serialized story unfolding with each edition. Infuse your emails with personality and purpose, threading through the content that delights, informs, and nourishes the readers’ need for knowledge.
(iii) Set Up Email Sequence — The Power Of Autoresponders
If a newsletter is a story, autoresponders are the loyal scribes, scripting sequels and reactions to audience interaction.
Here Is An Example For You:
| Email# | Subject Line | Timing | Body | Want to [Benefit from Your Post]? Read More! |
| 1 (Teaser) | New Blog Post: [Intriguing Title of Your Post] | Sent Immediately | – Briefly introduce the post with a captivating sentence highlighting the benefit. – Include an image/GIF. | “Learn More Here!” |
| 2 (Dig Deeper) | Want to [Benefit from Your Post]? Read More! | 2-3 Days Later | – Briefly recap main points with more details. – Highlight an actionable tip. | “Leave a Comment” or “Download a Free Checklist” |
| 3 (Reminder) | Did You Miss This? Valuable Insights on [Blog Post Topic] | 5-7 Days Later | – Briefly remind readers with a different angle. – Share a key quote or statistic. – Offer an additional incentive (bonus resource, discount code). | “Subscribe for More Content” or “Share with Your Network” |
Similarly, set up a sequence that stokes curiosity and builds rapport, turning readers into enthusiasts and customers into advocates.
Section 4: The Collaborative Canvas — Guest Blogging And Networking
Guest blogging and networking help you reach more people, improve your content, and engage your audience more effectively.
So, it’s important to choose relevant, respected blogs in your area of interest for guest posting. When pitching, make sure to show what unique insights you can offer, always keeping in mind the host blog’s values and style.
Imagine posting a guest blog on relevant sites and getting a link back to yours. More exposure, right? With content brilliance, you can convert this new traffic to your loyal audience.
Again, on top of everything, build meaningful relationships. Because, in the long run, each connection can generate backlinks.
Section 5: Paid Partnerships — Sponsorship
Visibility often comes at a cost, but with the right partnerships, it can be a key that unlocks a treasury of opportunities. Paid sponsorships and advertising are tools, not tricks; wielded well, they can propel your blog into the limelight.
(i) The Matchmaker — Finding Suitable Sponsors
Not all partnerships are made in digital heaven. Carefully select brands and sponsors that align with your blog’s values and audience. A paid promotion should be seamless, not jarring, adding value without compromising authenticity.
(ii) The Sponsored Arc — Crafting Adverts That Convert
A sponsored post isn’t an interloper; it’s an invited guest to the digital feast. Seamlessly weave sponsored content into your blog’s fabric, ensuring it adds to the reader’s experience. Transparency, relevance, and engagement are your guiding stars in the sponsored sky.
Section 6: Measurement — Tracking Your Performance
You’ve set your sails, charted your course, and navigated the digital waves. Now it’s time to take stock. The measurement matrix is your feedback loop, a diagnostic tool to calibrate your efforts, pivot your strategy, and power your blog to new heights.
(i) The Dashboard Of Destiny — Metrics That Matter
Not all metrics are created equal. Traffic is the lifeblood of your blog, but engagement is the rhythmic thump of the heart. Monitor readership, bounce rates, time on page, and shares to glean insights into your blog’s impact.
(ii) The Course Correction — Iterate, Innovate, Improve
Don’t fear the pivot. The digital world is fickle, and what worked yesterday might not hold water today. Study the tides of your metrics, and use the winds of change to adjust your sails. Innovation and iteration are the currencies of the digital realm.
(iii) The Community Compass — Building Relationships Through Feedback
Your audience isn’t just a market segment; they’re a community. Solicit feedback, listen to their narrative, and adapt your blog in response. Foster relationships that go beyond the pageview, and you’ll build a community vested in your blog’s success.
Final Word
Promoting your blog requires a multifaceted approach – combining art and science, strategy and storytelling.
Each promotion tactic is a chapter in your blog’s unique narrative, a chance to engage, enchant, and endure in the boundless book of the internet.
Your constant companions should be honest, have humanity, and hunger for excellence.
Now, go forth and promote with pride. Your blog has much to say, and the world is waiting to listen.
And if you need help monetizing your blog, we are here to help you. Blog management offers regular payments to 40,000+ bloggers worldwide.
So, if you want to earn handsomely, visit our website.
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