Blogging As a Business: How To Manage And Monetize Your Content With Blog Management?
Blogging has been a passion to many and a profession to a few. The journey of going to the second category from the first one is always hard, but possible.
The traditional content monetization techniques of a blogger involve doing the following mandates –
- Ads
- Affiliate marketing
- DIY or digital product selling
- Online tutoring
- Coaching
All of these are great ways to manage and monetize blog content. But to make your income’s needle move steadily from blogs requires an advanced and more laid-off approach — if you want to treat it as a side hustle.
In fact, you can turn blogging into a business with Blog Management’s guide to content monetization. Read on to find out five ways of content monetization that always work.
5. Advertisement
If you own a blog website, the easiest way of content monetization is through advertisement. It’s the most obvious way of making money from blogs.
But how do you make money through ads? First, own a blog. The next thing you’ll need is significant monthly niche visitors coming to your blog.
To make money through advertisements on your blogging website, you’ll have to display ads on the sidebars of your website or any other space you designate.
Think of your website like a newspaper. A newspaper with a huge number of readers can charge big brands for showing their advertisements. Similarly, if your blogging website gets regular and consistent traffic, you can rent your website’s space to show advertisements.
You can directly sell space to brands on your website. However, connecting with brands that want to advertise on your blog isn’t easy. That’s where ad networks like Google AdSense make it easy by selling your space to brands on your behalf.
Google AdSense is a good and easy way to make money if you can keep consistent traffic on your website. However, there are some parameters you may find hard to maintain. Watch out for these –
- Audience demographic
- Website content sub-niche
- Seasonality
- Click Through Rate
- Browsers Used
- Devices Used
- Time on Site
So, how does the earning through Google AdSense come? Once you take care of all the parameters above, you will have more visitors on your website. More visitors mean more ad impressions, and more ad impressions mean…Yes, more money.
4. Affiliate Links
Affiliate links or affiliate marketing is a business model many full time bloggers use for content monetization. This model requires bloggers to put a link of a product from another seller to their website.
Source- ahrefs
When the visitor to their blog clicks on the link and reaches the seller’s website, they can earn a commission for each purchase made.
Here, let us break it down with an example –
- Let’s say you have a travel blog where you publish blog posts on travel destinations, travel kits, trekking boots, and travel equipment.
- You can create a long blog content listing the ‘10 best trekking boots.’ You’ll have all your regular website visitors view the 10 products you have listed and recommended in your blog post.
- For content monetization, you must list product recommendations that offer affiliate links to bloggers. Add an affiliate link for each product that you recommend on your platform.
- When creating your content, don’t forget to incorporate keywords attracting buyers with an intent to purchase.
- Publish your blog on the platform and wait for the traffic to flow in and help you make money via more clickthrough rates to the affiliate’s platform.
However, remember to maintain your audience’s trust. Only promote and offer affiliate links to products that are good for them or ones you have personally used. It’s best to consider legal counsel before starting affiliate marketing.
Certain countries may have limitations or boundaries to how you use affiliate links. It’s always best to stay aligned with regulatory limitations.
3. Physical Or Digital Product Offering
This is a content monetization technique that allows you to make money by approaching your website as a business. You can monetize your blog by selling physical and digital products.
What do you have to do? Create an online store where you can start selling different products.
For instance, if you own a travel blog, you can create digital travelogues or books listing specific travel destinations. This will serve as a guidebook helping your readers reach the travel destinations you talk about through your blog.
If you want to sell physical products, then water bottles for travelers, or t-shirts are good options.
On the other hand, a DIY blog can sell handicrafts, and educational blogs can sell eBooks to their audience.
However, remember that selling physical products would require more effort from your end. You have to think of product inventory, shipping and maintaining taxes and duties. If you can spend time, money, and patience on physical products then it can turn into a scalable business only from blogging.
However, you can also go with a digital product offering where you sell eBooks or video tutorials to your audience. The good part? Zero cost spent on inventory, shipping, and more associated with physical products.
2. Online Coaching
Here’s a blog content monetization technique that also boosts your personal brand. You can use your blogging website as a coaching platform where you can charge your audience for a course.
For example, if you are good at writing or marketing you can share your knowledge in the form of self-guided teaching material placed on your blog website. Your target audience can subscribe to the coaching or course materials you have uploaded on your blog.
But you’ll also spend a significant amount on building the course materials from scratch. So, it’s better to opt for on-demand life coaching sessions. As a coach, you can charge your audience for the time you’re spending teaching them.
However, you must make your course engaging for your audience. That’s where your blog becomes helpful. Includes forums where your audience can participate and leave their comments.
Online coaching is a helpful way of making money through blogs. However, it also comes with the necessity of marketing where you must heavily market your coaching program to get more regular sign-ups and sell more courses every year.
1. Sponsored Posts
The easiest and most hassle-free way of making money through blogging is through sponsored posts. As a blogger you can accept guest posts from global brands, and high authority bloggers across niches and get paid.
It’s an easy way to collaborate with a global brand or any agency. In exchange for a sponsored post on your blog website, they get a backlink from you, which helps them boost their website. On your side, you earn payment for each sponsored post you accept.
Here’s what’s in it for the brands –
- First, they get a high-quality backlink from your website, benefiting their SEO in the process.
- Direct sales can come from the reader of the blog to their brand.
- The brand is building awareness through sponsored posts on your blog.
- Their product or services get more exposure through another niche-relevant blog.
But how do you get more sponsored posts on your blog?
With the help of Blog Management.
Blog Management is the only platform that helps bloggers and publishers connect with big brands and helps them receive sponsored posts in exchange for payment. It makes content monetization easy for bloggers and publishers.
Content Monetization With Blog Management
As a blogger, you don’t have to worry too much about consistent cash flow. The platform guarantees your payment, and the order management process is managed through its easy and interactive platform.
Dive into more details on how their content monetization technique works –
Monetization
Users can earn money by publishing articles on their own website. It connects them to big brands ang agencies that are seeking to put content on a website.
Order Management
The Blog management process doesn’t feel cluttered. It helps fulfill the orders and the guest posts. Each time a brand or an agency chooses the publisher’s blog website, they get a notification through the blog management platform.
Once the order is placed, the publishers can manage it through the user-friendly dashboard that Blog Management has created for them.
Payment Guarantee
Blog Management has a 100% payment guarantee. Publishers always have a piece of mind about the money they are going to receive after publishing an article. Publishers always get quick compensation for their work. They can request payment at any moment within 24 hours of accepting the sponsored post.
SEO Metrics & Quality Control
BM doesn’t compromise on the quality of your blog in the process of helping you make money. It has a proprietary ranking system called BM Score.
It evaluates the quality of the website based on several metrics combined. The evaluation parameters include Page Authority, Spam Score, UR, DR, GIP, and traffic. There are also high-quality sites listed on the platform.
Community Building
The platform aims to build a community of publishers and advertisers who promote innovation and collaboration in the content creation landscape — more reason for publishers to tag along.
In short, a publisher’s affiliation with Blog Management isn’t limited to an order posted and money earned — it’s a lot more.
Wrapping Up
Whether it’s an ad, affiliate marketing, or a digital product offering, bloggers have different content monetization methods. However, keeping your content updated and engaging with your audience requires consistent effort. You can master one technique to content monetization or use multiple sets as a strategy to streamline and scale up your revenue generation through blogging.
Don’t worry, blog management makes all that effort easy for you through its interactive dashboard and simple order and payment management process. So, are you interested in making passive money through sponsored posts on your blog? Get your site listed on Blog Management today.