Writing a blog, especially for your business, is a serious matter. Although, there are no hard and fast rules for creating an interesting, informative and inspiring blog., if we adhere to some special guidelines, these may help you achieve the best that you aspire for.
When you create a blog, you generally dive deep into a favourite topic and try to offer the best authentic information that you have so painstakingly researched.
Being a blogger means you are responsible for providing the most authentic information to your readers. If you are a new blogger, you must think about how to write a blog that can have the maximum reach. So, let’s have a step-by-step guide for your upcoming blog posts.
Writing Blogs For Businesses
The importance of a Blog Post for any business is not alien to anyone! Especially, in this digital era when blogs are considered as one of the most important mediums which allow your business to exhibit different insights and thought processes, along with interesting stories and facts on different topics that may be featured on your website.
One of the primary reasons for blog posting is to create awareness, conversions and credibility for your business. Blog posting is one of the processes that drives marketing for your business. As they say, every action you do for your company should drive you to generate revenues.
Here, in this article, we will discuss certain blog writing guidelines, that may help you a lot in designing the right kind of blog for the tailor-made target audience you have. You can’t just start writing a blog, without doing enough research or having a clear thought process. It requires proper strategic planning.
Let’s Explore 7 Steps And Guidelines For Creating A Blog Post!
Before we start, let me give a disclaimer that, these guidelines should not be considered the only handbook for creating a successful blog post. At the same time, this blog will not teach how to write a blog? But yes, you will benefit from these guidelines for sure!
Please Note: We need to create an image that shows these 7 guidelines for the blog post! So please take these headlines and create one!
1. Select The Topic For Your Blog
The selection of the right blog topic is important! If you don’t want to market your business directly, you better flounder around discussing similar or related issues.
For example, if you have a real estate company that deals with Ownership Flats/Apartments in Calgary, your blogger may get tired of writing on the same topics.
To bring some innovation into it, you can post a blog on the latest trends for home decor in Calgary or something similar! This can help increase the reach and can give a break from monotony!
2. Know Your Audience
It is important for any writer or blogger to know his or her audience. For example, you have a business that sells home decor items, and all your products are pocket-friendly. You want to promote these home decor products by creating different blog posts.
It is important that you research your audience and know their requirements in the very first place. More than selling, you should think from the perspective of catering to your audience with the right kind of products.
Before you start promoting your home decor products, you better do some research about their financial status and tastes in home decor. So, these are some basics that one should research about their audience before they embark on writing a suitable blog.
3. Create A Story And An Outline
If you are a blog writer, start believing in infotainment. Every piece of content requires a story format. It is important that any content that we create should have a story format along with the information that you want to convey to your target audience.
Hence, it is suggested that you have a relevant story that can connect to the audience. Apart from the storyline, you should have a clear outline or structure ready for your blog post. For example, always try to divide your blog content by providing different headers, sub-headers, pointers, etc.
You should plan to have a proper introduction and conclusion along with a clear call to action (if required) as well. These help your blog post to be more interesting as well as rank better on Google!
4. Do Keyword Research
Using the right keywords is important for your blog post to perform well although it is a part of the Search Engine Optimisation process, A blog writer should research for primary & secondary keywords, that suit the content piece and help in the optimisation process.
If you are not aware of how keyword research is done, you should get some help from SEO experts to avail the best keywords that can help your piece of content.
5. Play With Your Headline
Your headline matters a lot! It is important that you select the best headline for your blog post. The relevance of your headline with the topic you are dealing with is important.
Always try to be smart with your headline. An example here: for this post, I have tried to stick to the number 7 and created a curiosity of the top 7 step-by-step guidelines for your blog post!
This is a format that works well typically, however, the question-formatted headlines also work a lot! Headlining each segment of your blog post with the intention of creating curiosity is accepted widely.
6. Review Your First Draft
Once the structure is created, you can fill your post with content. Remember, you can’t go beyond the structure or the outline you have created, and you should stick to headings and sub-headings. Then, once you are done with the first version of your blog post, reviewing that is a must!
At times, being a writer, you miss so many important things that can add value to your content. So, all you can do is take a second opinion or get proofread by another writer who is not biased. If you are a writer, exchanging thoughts is always welcome.
So, before you are ready to post your blog, make sure that you have created versions or copies of your writing. It helps in monitoring the progress of your work.
One more important thing is to use track changes in your documents. As a writer, if you are reviewing your own work, try to use track change mode for your content. It helps you to improve your content.
7. Conclude With A Suitable And Effective Call To Action
Any piece of content should have a proper conclusion. This part of any blog post matters the most. It is about concluding your thoughts and summarizing everything you have discussed and explored in the post. This portion completes your content and provides a closure to the topic.
A call to action is not always necessary but depends on the products or services that offer to your customers.
For example, if you are a real-estate organization and you want to create a blog post for any luxurious flat or apartment in Calgary, you can conclude by saying, “For more information, you can contact our executives and ask your questions. Please contact us for site visits or for booking our calendar.
Conclusion
These are the most important 7 step-by-step guidelines that would help you to write a successful blog post for your website or social media accounts such as LinkedIn, HubSpot, Buffer Blog etc.
Again, before concluding, it is important to state that there are no hard and fast rules, but adhering to these guidelines will help you achieve your objective of reaching out to a great number of readers.
Now, start following these 7 magical step-by-step guidelines and create an interesting and informative blog post yourself!
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