Key Takeaways From Sullivan’s Statment

  1. Google lacks a manual system to verify authors’ credentials, meaning anyone can claim expertise without stringent verification.
  1. This revelation also disburses a myth that content by an expert author automatically leads to better search engine rankings. Instead, the emphasis should be on crafting high-quality, audience-centric content that resonates with users. 
  1. Google’s primary objective is to enhance user experience by delivering relevant, valuable content that aligns with search intent. Therefore, the key to improving search engine rankings lies in prioritizing audience satisfaction through expertly crafted content. 
  1. Contrary to popular belief, E-E-A-T is not a signal. It’s a guideline crafted by Google to cater to its audience with the most authentic information. search engines.
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Tuhin Das-image

Being in the content writing landscape for 4+ years, Tuhin likes to go deep into the minds of his readers through his writing. He loves sharing content related to SEO, digital marketing, content writing, copywriting, Education, and lifestyle. Besides his inherent inclination towards creating content, he is also a sports enthusiast and travel freak.