In the last few years, the term ‘make money online’ has been severely abused. In the name of fooling people online, corrupt individuals have been pushing for strategies that do not work. While the digital offers tons of ways that help normal individuals earn it is essential to know the correct ways.

A lot of us are now more aware of the ways and means through which online platforms work. New career options like being social media influencers or blogging have become profitable channels for millions. However, every time we read a success story or see one, the first question that comes to our mind is- can we do the same?

In This Resource Piece, We Will Try Understand How Normal Individuals Can Run A Profitable Blog. In Other Words, We Are Going To List Down

  • Starting and operating a blog
  • Markers that determine the performance of your blog
  • Strategies that can help improve your blog’s performance
  • Top 10 Blog Monetization strategies you should try in 2021
  • The Final Word

If you are someone that is looking for an easy, effective and safe way to monetize your blog, read till the end of the article.

Starting And Operating A Blog In 2021: How Easy It Is

Not too long ago, starting a blogging website would have cost you an arm and a leg. Agencies were charging thousands of dollars to set up a simple blog. However, WordPress, the open-source platform revered by most bloggers has made it incredibly easy.

You Have Two Easy Options In Front Of You

  1. You can either do your research, spend some time and get a free or paid theme on WordPress. This needs to be done after a careful understanding of optimizations, using the dashboard and figuring out how everything works. Or,
  2. You can an agency a few hundred dollars to get the set up done within a week! This will help you save time, energy and effort. This will help you get your monetized faster. Both the ways, have their own pros and cons.

Amateur bloggers can identify a niche that they are interested in and start the blog. They need to create categories and content pieces around the niche to attract traffic. Technically, pro bloggers use advanced SEO and Content Marketing tools. AHREFS, MOZ and SEMrush help in showing keywords, search volumes and do topic research.

However, the important thing is to create high-quality content that is original, informative and detailed. This will help search engines like Google rank your content on search rankings. Ultimately, this will help in driving traffic to your blog page and improve its metrics.

The Following Are Some Steps That We Have Outlined That Will Help You In Starting A Blog-

Step 1– Select your Blog Name, buy a domain and identify the niche where you want to operate in. This is laying down the initial foundation of your blog

Step 2– Use a hosting platform like GoDaddy or BigRock to host your blog. This can also be done when you buy the domain from the same platforms.

Step 3– Buy a Paid WordPress Theme or choose a Free One to design the blog. Attractive, proper layouts and great colour schemes are areas you should focus on.

Step 4– Start creating content according to the categories in the niche you have identified. Long format content (1500+ words) works better for SEO purposes.

Step 5– Start sharing your blog and its articles by creating social media pages. You can also divert traffic by answering questions on Quora and linking your blog piece.

Step 6– Explore monetization options after your blog has started to get traction in terms of traffic and metrics (DA, DR, Spam Score, etc.). You can list on Blog Management at this stage.

Markers That Determine The Performance Of Your Blog

In this section, we are going to look at the markers advertisers rely on to assess and analyze your blog’s performance. Aspiring and amateur bloggers need to understand that they need to work on their digital real estate before they can start exploring monetization options.

The Following Are Some Areas That Are Considered By Advertisers Before They Reach Out To Your Blog With Paid Proposals-

1.Traffic

The first thing that is looked at is the traffic on your website. If your blog website has a traffic of over 1K, you can start exploring monetization options. Remember, higher the traffic, better would be the prices you would be able to command. This is true for almost all monetization options. You need to generate traffic from SEO, social media and Q&A platforms.

2. Metrics

Secondly, advertisers look to evaluate the quality of your website by paying attention to metrics. Domain Authority (MOZ), Page Rank (Google), Domain Rating (AHREFS) and Spam Score are key metrics. They are rated between 0-100. Everything except Spam Score needs to be at the higher end. Spam Score needs to be at its lowest, >5.

3. Indexed Pages

This is one area that most bloggers need to understand. Advertisers look for blogs that have a high number of indexed pages. This means every piece of content you publish would help you get an indexed page. The higher the number of indexed pages, the more credible and reputable is your blog. Typically, you can start expecting guest posting orders at 100+ indexed pages.

4. Domain Name, Age And Clarity

If your domain name is clear, simple, precise and can be pronounced easily, you have a winner on your hands. If it is related to the blogging niche, it is all the better. The age of the domain also matters in showing Google that you have been here for a long time, and do not plan to leave. Take domain names that are simple, direct and do not have dashes in them.

5. Content Breadth And Expertise

There are millions of poor-quality articles that are crowding the digital space. Google prioritizes content that is detailed, informative and educative. This is why advertisers too look for blogs that are authority ones. Ensure that you are creating content that has sufficient breadth. This will allow you to attract the attention of big advertisers who can afford sponsored posts.

Strategies That Can Help Improve Your Blog’s Performance

Based on the performance markers that have been listed in the last section, we have compiled a list of strategies that can help you improve your blog’s metrics. Following them will help elevate your blog from an amateur one to a pro.

1. Creating Long Format, Detailed And Informative Content Using Keywords

You need to remember that you are writing not only for your users, but also for the algorithms of search engines. This is why content needs to be injected with the proper keywords that users are already looking for. Long format content that is above 1500+ words is considered trustworthy and authentic by search engines. Aim for content breadth at all times.

2. Follow An Active Publishing Schedule On Your Blog

Search engines like websites that are active and engaging. If you are publishing a piece of content everyday at a specified period, it will help your indexing. It will also allow your regular subscribers to tune in to the blog, once they know that you follow a routine for publishing new content. The more active you are, the better it will be for your performance.

3. Market and Promote your Blog on Social Media Pages

You need to spread word about your blog so that more people can visit it. A good way to do the same would be to share links on social media pages. You can share a small gist and then request people to visit the blog is they are interested in reading about the entire story/article. The more traffic you are able to divert from social media, the better it will be for the blog.

4. Create An Email Marketing List And Newsletters For The Blog

A blogger needs to look at providing as much value to the readers as possible. If your content is good, interested individuals will sign up for your newsletter. Every time you publish a new blog, you can shoot off a newsletter. If your audiences find it interesting, they will click on the same and come to your blog site. This will help promote traffic and spread word.

5. Use SEO Tools for Optimizations on the blog

Lastly, if you are smart, you will be using SEO tools that can help you with data and information. These tools, if used in the right way can prove to be an invaluable asset that can help grow your blog. Everything from keyword research to backlinks strategy can be understood by using the tools. You also have to focus on On-Page SEO best practices.

Top 10 Blog Monetization Strategies You Should Try In 2021

We have added this section after the previous sections, simply to let you know that this cannot be done unless you do the above. This is wherein the problem lies. Everyone keeps saying that monetization is easy. However, with increasing competition, monetization is always possible, but requires you to put in some amount of work on your blog.

Let us now look at the Top 10 Blog Monetization Strategies you should try in 2021=

1. Listing it on Blog Management

Blog Management is a platform that helps bloggers list their blog on the database. Bloggers can expect publishing orders from Blog Management is their price is decent. Data shows that pro bloggers earn anywhere between $2000-$2500 per month. Amateur bloggers earn between $1000-$1500 per month). If you want to list your blog, click here.

2. Accepting Guest Posting Orders

Agencies and brands that are looking to optimize their link building are always looking to explore paid guest posting. If you have a niche site with decent metrics, you will start getting queries. However, it is always better to work with a platform like Blog Management that optimizes quality content and works with reputed advertisers.

3. Selling Banner Spaces On Your Blog

If you are operating in a niche, you can always sell banner spaces directly. However, this can only be done if you have a high-performing website with great metrics and traffic. Brands will approach you if you have a high-performance blog. You can rent out banner spaces for a month for a fixed charge. This is something that pro bloggers do on a regular basis.

4. Enable Google AdSense on the Blog

Search engines like Google, Bing and others are always looking for credible websites where they can start showing related ads. A high-performing website with great traffic and metrics can be the perfect way to help improve and increase your AdSense earnings. This can be a profitable source of revenue. However, in recent years, Google has reduced pay outs.

5. Sign up As An Affiliate And Run Programs On The Blog

For example, if you love technology and want your blog to be all about reviewing the latest tech products, you can run an affiliate program. Platforms like Amazon, Wal Mart, eBay and others have affiliate programs. Every time someone clicks on your blog site, goes to Amazon and buys something, you earn a cool affiliate commission.

6. Paid Collaborations And Branded Partnerships

Successful blogs directly attract the attention of brands. If you are running a blog on parenting that has a traffic of 100K, you will see brands reaching out to you in the niche. They will ask you to promote their products, review them, or simply add a banner. All this takes place when your blog starts moving from an amateur to a pro level. This is handsome money.

7. Start Offering Content Writing Services

If you have been able to establish a blog that is attracting decent traffic and metrics, you can start offering content writing services to brands and agencies. You can also do so after you have gained decent experience about writing original, informative and SEO friendly content. This can again open up a decent revenue stream. You can charge based on your experience.

8. Creating E-Books of your Content Pieces

Right through the article we have been talking about the breadth of the content. What if you feel that you the most detailed and informative category of articles on a niche? Simple, you can convert it into an E-Book and sell it. You are already using the content you have created. This is an effective way how pro bloggers get into Podcasting, E-Books and Webinars.

9. Exploring Video Marketing On YouTube

Experienced bloggers have been able to make a seamless transition to video marketing. If you are confident about the text content you are creating, all you need to do is start a YouTube channel and get into video marketing the same content. This will help you open up a massive stream of revenue. It will also help divert traffic between the blog and channel.

10. Podcast and Webinar Sponsorship

Every blogger needs to aim to become an authority in his or her niche. This will help them explore much newer models of monetization like podcasts and webinars. Sponsored podcasts and webinars can help bloggers elevate themselves to the next level in terms of branding, visibility and earnings. However, this can only happen when you have established yourself.

The Final Analysis

If you think that blogging is an easy way to make money online, think again. On the other hand, if you want to explore a credible opportunity to make decent levels of money online, this is the best one out there. Others like network marketing, or investing in crypto is too complex and complicated.

Having a blog helps you with complete ownership on your digital real estate. Every blogger, be it pro or an amateur, needs to focus on working and establishing credible partnerships. Additionally, they also need to keep track of the performance of their blog.

If you have any other questions on any of the points mentioned in the article, let us know in the comments below. We will try to help you improve the performance and monetize your blog convincingly.

Steve James-image

Steve James is a professional blogger and the founder of the Blog Management Group. He is open to take on new challenges in writing different niches and areas of the industry. Crafting informative content is his primary objective. Steve James believes that if an individual has the correct information at the right time, they can achieve every feat.